Digital Strategy Development
We are here to help you with in a step-by-step digital strategy designed for your business.
We are here to assist you in defining:
- Your business/brand communication goals
- Target group(s)
- Appropriate mix of online channels and platforms to reach your target audience and meet your objectives (Premium display advertising, Google advertising, Facebook ads, Facebook pages and games, YouTube advertising, etc.)
- Timing of different phases
- Effective budget estimates
As a full-service digital advertising agency will also do:
- the online media planning and buying
- monitoring of activities
- reporting of results for your KPIs
- analysis of effectiveness of channels, formats, positions to optimize future activities
Contact us, step on board and enjoy!
Premium Advertising (CPM)The most attractive (premium) ad inventory, owned by the Bulgarian online publishers, is sold by Cost-per-Thousand (CPM) impressions model. So if awareness and premium positioning are among your priorities as a brand, then CPM advertising should be considered as part of the online mix.
We can bring value to your business using CPM, because:
- A wide variety of ad formats are available (open field for creativity and to capture audience)
- We make careful selection of sites and positions based on online research metrics
- We have more than 15 years of experience and excellent relations with all major Bulgarian publishers to offer you excellent buying conditions
- We use third-party serving and reporting systems to make sure the planned performance is achieved
Search Engine Marketing - Google AdWords and other
If you want better visibility on search engine results pages and to maximize your reach trough relevant traffic, we are here to offer you Pay-per-Click (PPC) Advertising and Search Engine Optimization (SEO).
- Google Search Network
- Google Display network
- TrueView Video Ads on YouTube and Google Display network
- Mobile Advertising
- Onsite optimization
Social Media Marketing
Through social media marketing we can help you drive traffic to your website and build stronger engagement with your online communities. We offer solutions for Facebook, Twitter, YouTube, LinkedIn, Google +, blogs and more.
We are here to help you with:
- The design of your social media strategy to better fit your goals.
- Successfully (re)design your digital assets on Facebook, Twitter, YouTube, LinkedIn, Google +, blogs, etc.
- Content management for your Facebook page, blog, Twitter account, ect.
- Design and development of applications (e.g. Facebook games/apps/tabs)
- Effective use of available ad formats
Video Advertising - YouTube
Video Advertising on YouTube is now available for the Bulgarian advertisers. If you wonder why this is important news for all advertisers, even those who consider TV as their primary means of communication, consider the following information:
- YouTube is the second largest search engine in the world
- over 6 billion hours of video are watched on YouTube monthly
What is more, according to the recent research, done by GFK and Google in Germany:
- if a small amount of the TV budget is moved to YouTube this leads to rise in the overall reach of the campaign
- if reach is kept the same, then there are overall budget savings when combing TV and YouTube
- YouTube is the medium that reaches better light and medium TV viewers, which are typically the younger target groups
The advertiser pays on CPV model (cost-per-view). Thus impressions are free, the advertiser pays only for engaged views and clicks to website are also free.
Content Management, Design and ProductionNowadays it is crucial that a brand provides relevant content in the right moment and in the appropriate verbal and visual form to its target audiences in order to stand out in the competitive digital chaos.
We are here to help you with the content design, visualization and production of :
We offer full creative solutions that deliver the brand message using the latest technologies and media!
- mobile apps
- video for web
- social pages
Website & Mobile DevelopmentWe offer full creative solutions that deliver the brand message using the latest technologies and media!
An excellent website is one that represents the essence of your business/brand, connects and fulfils your costumers needs and brings value for the business while taking into account the growing migration to mobile devices as a primary means of accessing the Web.
We link objectives to the site’s architecture and navigation, ensure usability, plan the SEO, database linking, test, adapt and manage the full cycle of developing a brand’s online and mobile presence.
Email MarketingE-mail marketing may not be the most fashionable tool in the digital toolbox, but it has many benefits for the businesses who use it as part of their digital mix: low cost, easy to track, fast response, opt in or unsubscribe options, highly personal, targeted, measurable, interactive.
The full service e-mail marketing service includes:
- analysis of the client's needs and objectives
- server and software maintenance
- maintenance of databases
- design, copy and HTML coding
- delivery and control of each e-mail campaign
- analysis and reporting of KPIs