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Facebook – Game Pack

Monthly Budget:
3 660 BGN w/o VAT *


Estimated performance:
6 000 clicks on ads, promoting the game
2 000 Page Likes
2 300 Post Engagements

The package offer is for advertisers who want to promote their products/services, to receive professional help for their Facebook Fan Page management and to work for further engagement of their fans. The ads and promoted posts lead to advertiser’s game / application on the Facebook Page.

Formats and specifications:
Ads promoting the game in Right Column (3 creatives)
Ads promoting the game in News Feed (3 creatives)
Demographic targeting (age and gender)
Geographic targeting
20 posts with relevant content (including 4 Promoted Posts)
Game application on the Facebook fan page

facebook Game example

*Budget includes:

  • 200 BGN w/o VAT for Facebook campaign management, which covers:

Campaign set-up
Set-up of 4 promoted posts
Production of 3 ads promoting the game
Weekly campaign monitoring and optimization
Campaign post analysis

  • 400 BGN w/o VAT for Facebook page communication, which covers:

Proposal for appropriate topics regarding the products and target audience
Creation of a posting plan with texts and visuals of 20 posts (4 of them are to be promoted)
Active communication with Fans (posts, comments, answers to questions)
Activity post analysis

  • 2 000 BGN w/o VAT for the development of Facebook app (concept , design, programming, administration)

NB! The budget for the game serves as a benchmark. It can vary depending on the complexity of the game.
NB! The game budget does not include prizes, which are provided by the advertiser.

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