International IAB MIXX Awards Bulgaria (28.10.2015)
IAB MIXX Awards will conduct for the first time in Bulgaria on 12th of November at the Cine Grand, City Center Sofia. IAB Bulgaria is part of the global network of IAB. Partners of the organization are more than 40 companies from the digital business.
IAB MIXX Awards are known worldwide with their awards for interactive marketing and a model for achievements in the digital world. Winners inspire Internet community and indicate future trends in the industry. They have been adopted not only as an indicator of world number one for the best campaigns, but as competition for the entire digital industry.
The Bulgarian edition will have seven categories - ("Direct Response and Lead Generation", "Branded Content", "Cross Media Integration", "Interactive Video Campaign", "Mobile", "Social", "Brave (Any execution so experimental and innovative that it defies categorization) "will be judged on four main criteria of the jury Emil Olovanov - Regional Manager, Crimtan the Balkans, Alexander Lime - Portfolio Manager - Netinfo; Elijah James - Creative Director of Ogilvy Sofia; Maria Todorova - Co-founder and Managing Director of digital agency NEXT-DC; Ventsislav Kostov - Exec. Director of the online ad network Httpool; George Malchev - Manager "Digital Marketing" in Mtel; Justine Toms - Manager "Business Development", ABC Design & Communication Group.
Winners of the Bulgarian edition of the awards will participate for free in the world and European contests: The IAB MIXX Awards New York and Europe.
IAB Bulgaria organize various events such as the IAB Forum, Digital Marketing Masterclass, IAB Labs, AdEx studies the volume of the digital market in Bulgaria and others.
Read more about the event and register here.