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IAB Bulgaria Digital Marketing Masterclass (01.10.2015)

From 15th to 30th September for the second time this year IAB Bulgaria’s Digital Masterclass was held in New Bulgarian University.
The event is designed to support the development of students and future professionals in the digital industry. The program of the Masterclass unites both theoretical lectures and practical activities undertaken by specialists in the field of advertising. Their main objective is to familiarize audiences with the latest technologies and trends in digital marketing.
The first lecture of the program on September 15 was held by Alexander Toshkov, managing director of Digital Connection, and was entitled "Overview of digital Landscape, types of online advertising and digital strategy." Within hour and a half Alexander presented to the audience advertising market data in Bulgaria, internet usage, online media, advertising platforms, development and implementation of digital strategies, target groups analysis and selection of online platforms.
Read more about the event here.
Digital Masterclass September 2015 Digital Masterclass September 2015