Digital Marketing Masterclass (27.02.2015)
From January 28th to February 21st the Digital Marketing Masterclass was held in New Bulgarian University, organized by IAB Bulgaria.
The event was meant for students or junior marketing specialists, who want to build successful career in the field of marketing and advertising. The event’s schedule combined theoretical lectures and practical workshops and was led by proven advertising experts. Their goal was to introduce to the audience new technologies and trends in digital marketing.
The event started on January 28th with a “Digital landscape overview”, presented by Alexander Toshkov, managing director of Digital Connection. The presentation also covered different types of online advertising and digital strategy. In 90 minutes duration, Alexander talked about the advertising market in Bulgaria, Internet usage, top advertisers in 2013 and key Internet media groups. The presentation included a very useful practical part, which gave the audience tips and advices of how effectively to build a successful digital strategy, analyze target groups and how to choose the right online platforms.
You can find more information for the event here.